Jonathan Small

Podiatrist, Speaker, and Original WSNHer

We are delighted that Jonathan will be joining us as a speaker again at FAShow2025 in his 35th year as a Podiatrist. Now an invited guest at international ‘Foot’ events, including keynote speaker at the Ontario Society of Chiropodists Conference 2024., he always aims to entertain, engage, and inform his audiences.

He often shares his gems of professional & business experience as a guest on the successful Podiatry Legends Podcast hosted by Tyson Franklin (also a previous guest speaker at FAShow).

His approach to patient care has made him quite famous and successful in his local area of Southam, Warwickshire (with over 8000 patients registered at his private clinic), as well as sharing that approach with colleagues through his Work Smarter, Not Harder and FootValue courses (online versions of both are featured on www.osgolearning.co.uk). He is also co-author of a book with Jill Woods to help his colleagues – “ELEVATE: Mindset, Marketing, and Happiness Strategies for Allied Health Practice Owners”

One of his passions is a tiered team approach to patient care, something that he originally advocated for in the early 1990s. Jonathan believes the FAShow exemplifies this approach with delegates attending from all professions involved in the management of the Foot and its related structures.

Follow The White Rabbit: 30 years of redefining the matrix of private Podiatry

Over the past 30 years, I’ve built a >£250K 3-day private Podiatry practice by breaking away from traditional footcare models. In this talk, I’ll share how embracing empowering mindsets & understanding what’s important to patients, along with blending modern technology with personal care & cost-effectiveness has shaped my approach to podiatry. By exploring new ways to connect with patients and advocating ‘FootValue’, I’ve built a more sustainable and rewarding business that affords me the work-life balance & personal satisfaction I want, all whilst my patients sing my praises.

For those seeking a fresh approach to their private practices, this talk offers practical insights and a roadmap for stepping off the beaten path and creating something truly unique. Let’s see where the rabbit hole leads.